OUTLINE
Executive Summary
A. INTRODUCTION
Management Team
The products
The Market
Personal goals
Business goals
Objectives
B. MARKETING ANALYSIS
Sales forecast
Marketing Actions to achieve objectives
C. ORGANIZATIONAL AND HUMAN RESOURCES PLAN
Personnel Department
Marketing Department
Number of Employees Needed
Skills
Employee Welfare Programme
Cash Flow Forecast
D. FINANCIAL PLAN
Estimates of Capital expenditure needs
Pay-back plan
Risk
E. CONCLUSION
EXECUTIVE SUMMARY
TABLE OF CONTENT
- Executive Summary
1.1 Management Team
1.2 Background of the Business
1.3 Product
1.4 Market
1.5 Competitor
1.6 Personnel Objectives
1.7 Business Goal
1.8 Objective
2.0 Marketing Plan
2.1 Marketing Goal
2.2 Sales Forecast
2.3 Revenue Forecast
2.4 Marketing Objectives
2.5 Strategies for Achieving the objective
2.6 Estimate of Cost of Marketing Action
3.0 Production and Operation Plan
4.0 Organizational and Human Resources Plan
4.1 Administrative Department
4.2 Marketing Department
4.3 Production Department
4.4 Maintenance and Security Department
4.5 Enterprise Employees
5.0 Financial Plan
5.1 Annual Personnel Cost
5.2 Estimate of Capital Expenditure
5.3 Estimate of Net working Capital
5.4 Cash Flow Forecast
5.6 Balance Sheet
5.7 Break-Even Analysis
5.8 Pay-back plan
6.0 Risk Assessment
EXECUTIVE SUMMARY
Miragrade Pure Water Production Business is a sole proprietorship business that is registered under the Laws of Federal Republic of Nigeria. It is owned by Mr. Olu Olawale, who has a Master Degree in Textile/Graphic Design and a Master Degree in Business Administration. The business is located at No 4, Step Down, Lagos Benin Express, Ore, Ondo State. The business is intended to sit on a fifteen acres of land that will cover the offices. The expected total capital investment is N10,000,000 ( Ten Millions Naira Only) and it is expected to commence in June, 2021.Going by the operational plan, marketing analysis, intended management approach, financial plan and projection and risk management plan; the business is expected to generate a massive return on investment , and hence it is considered a profitable and viable business.
