OUTLINE
Executive Summary
- INTRODUCTION
Management Team
The products
The Market
Personal goals
Business goals
Objectives
- MARKETING ANALYSIS
Sales forecast
Marketing Actions to achieve objectives
- ORGANIZATIONAL AND HUMAN RESOURCES PLAN
Personnel Department
Marketing Department
Number of Employees Needed
Skills
Employee Welfare Programme
Cash Flow Forecast
- FINANCIAL PLAN
Estimates of Capital expenditure needs
Pay-back plan
Risk
- CONCLUSION
EXECUTIVE SUMMARY
Ethereal Caterers is a sole proprietorship Catering services owned by Mrs. Tosin. It shall be located at No. 2, Bishop Avenue, Off Igbe Road, Ikorodu, Lagos State. Ethereal Caterers expects to attract the interest of a regular loyal customer base with its broad variety of catering services covering wedding catering, corporate catering, social event catering and concession catering. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area. Ethereal Caterers aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and event planners.
Mission
Delivery of excellent occasion dishes to our numerous customers.
Our Vision
Our vision is aiming to be the best catering services in and around Lagos State.
Date of Commencement
Commencement date of operations will be January, 2021.
MOTTO: “Creativity at its peak”
INVESTMENT COST: The total investment cost of the company shall be a sum of N2,000,000 which will cover overhead cost, recurrent and capital expenditures.
