OUTLINE
Executive Summary
A. INTRODUCTION
Management Team
The products
The Market
Personal goals
Business goals
Objectives
B. MARKETING ANALYSIS
Sales forecast
Marketing Actions to achieve objectives
C. ORGANIZATIONAL AND HUMAN RESOURCES PLAN
Personnel Department
Marketing Department
Number of Employees Needed
Skills
Employee Welfare Programme
Cash Flow Forecast
D. FINANCIAL PLAN
Estimates of Capital expenditure needs
Pay-back plan
Risk
E. CONCLUSION
EXECUTIVE SUMMARY
Miragrade Fast Food Shop or Business is a sole proprietorship business that is registered under the Laws of Federal Republic of Nigeria. It is owned by Mr. Olu Olawale, who has a Master Degree in Textile/Graphic Design and a Master Degree in Business Administration. The business is located at No 4, Step Down, Lagos Benin Express, Ore, Ondo State. The business is intended to sit on a fifteen acres of land that will cover the offices. The expected total capital investment is N10,000,000 ( Ten Millions Naira Only) and it is expected to commence in June, 2021.Going by the operational plan, marketing analysis, intended management approach, financial plan and projection and risk management plan; the business is expected to generate a massive return on investment , and hence it is considered a profitable and viable business.
