When you’re excited about a new business or side project, it’s tempting to jump right into execution, but taking the time to write a business plan and put your ideas on paper allows you to do a number of things:
Evaluate the viability of business concepts: Whether you have one or several business ideas, a business plan can help you see if they are truly viable.
Prepare for the next stage: Whether you want to start a new business or grow an existing one, a business plan can help you understand what needs to happen and identify gaps to fill.
Clarify your marketing strategy, objectives, and tactics: A business plan can show you the concrete next steps to take on a large, abstract idea. It can also assist you in narrowing your strategy and identifying clear-cut tactics to support it.
Determine what work is required :Cost overruns and delays are almost certain if no concrete plan is in place. A business plan can help you see the entire scope of work to be done and adjust your time and money investment accordingly.
Hire people and form alliances: A clearly written business plan is one of the best tools at your disposal when you need buy-in from potential employees and partners, especially in the early stages of your business. A business plan provides a refined look at your company’s goals, allowing partners to determine whether or not they agree with your vision.
Secure Money: One of the most common reasons for creating a business plan is to secure funding for your company, whether from venture capital or a bank.
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