- Executive Summary: An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings from research, as well as proposed courses of action. An executive summary is also a document which is very informative in nature, which captures the audience’s attention immediately so that they are motivated to read the remainder of the document. Its conclusion should allow someone with no prior knowledge of your business or industry to read your executive summary and understand the key findings from your research, and the primary elements of your business plan
- Organizational Plan/Analysis: involves designing an organization’s structure and dividing up the responsibilities of an organization. The goals of organizational analysis and planning typically have been to determine the best way to view and organize a company in order to manage it successfully and to bring about greater efficiency. Organizational analysis and planning focuses on cultivating and maintaining an efficient workforce through the design and structure of an organization, as well as the relationships and behavior of individuals within organizations. Specifically, organizational analysis is concerned with developing models and theories that
accurately capture the functioning and development of organizations and that account for the ways in which organizations respond to and bring about changes.
- Market Analysis/Marketing Plan: Market Analysis is basically a business plan that present information regarding the market, in which you are operating in it. A market analysis is done so that you can formulate a strategy on how to formulate your business.
- Competitive Analysis: Competitive analysis means assessing and analyzing the comparative strengths and weaknesses of competitors; may include their current and potential product and service development and marketing strategies. It is a critical part of your company marketing plan. With this evaluation, you can establish what makes your productor service unique and therefore what attributes you play up in order to attract your target market.
- Operational Plan: An operation plan is a guiding path for the business to follow in order to achieve all of its goals and objectives described in the general business plan. The operation plan mainly includes details about the people responsible for completing the required actions, and all the costs and key performance indicators for these actions to be accomplished.
In order for any business to be stable in the long run, the operation plan must be updated regularly in order to ensure the stability of the business.
It mainly specifies all the physical requirements for the operation of the business. These physical requirements mainly include equipment, facilities, and location.
- Management Plan: The management plan basically provides an outline of the company’s legal structure, internal and external human resource requirement, and the management team. It also list the number of employees that would be needed and the remuneration to be paid to each of the employees. The company would need the assistance of some professionals such as lawyers, valuers, architects and consultants, which has to be included in the management plan.
- Financial Plan: The financial plan is a prominent section that would often the determine whether the business will obtain required financing from financial institutions, investors or venture capitalists. It should also demonstrate that the proposed business is viable and would return enough revenues to be able to meet its financial obligations. The financial plan contains some information which includes a projected income statement, balance sheet and cash flow.
- Appendices/Exhibits: This is the last section of any business plan. It includes any additional information that banks and investors may be interested in or that adds credibility to the business. Some of the information that may include in the appendices section are office/building plans, detailed market research, products/services offering information, marketing brochures, and credit histories of the promoters.
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